ADVERTISING
TRAVEL PUBLICATIONS
Reach the most important people in the world !
A powerful audience of frequent flyers, leisure and business travelers.
Reasons to Advertise
Markets & Audience
Audience Profile & Demographics
Geographic Distribution
Airline & Airport Distribution
Direct Marketing Distribution
Editorial Profiles & Calendar
Advertising Opportunities
Recent Advertisers & Sponsors
We give you the tools to target the right people at the right time, globally:
airline passengers at airport lounges in the United States, Europe and Asia
flying with the top national and international carriers,
staying at the best hotels and resorts.
REASONS TO ADVERTISE
Dedicated to air travel and designed for leisure and business travelers and the corporate travel market, our publications provide everything global travelers need to know to make intelligent decisions before, during and after a voyage, conference, meeting or event.
Tap our years of international communication and marketing talent. We have pioneered many major direct marketing programs and our staff is expert in the latest testing techniques and we have won numerous awards for order generation and creativity. We continue to build on this strong base to refine our skills and techniques.
AirGuide for the Frequent Flyer, AirGuide Business, CruiseGuide and Pyramid Media Publications and Content (news, reviews, advice and features) are delivered daily and weekly to more than 240,000 subscribers and to over 3.5 million though our syndication partners in more than 100 countries.
MARKETS SERVED
- Frequent flyers, leisure and business travelers; most of them are top corporate and business executives, business owners.
- Air travelers, using national and international airlines, airports, and air charter services.
- Business and private jet flyers
- Destinations, hotels, resorts and spas, car rental.
- Travel services such as credit cards, travel insurance, business and banking services, private concierge
- Travel technology, including mobile phones and services, computers, PDAs, online services, reservations.
- All are decision makers and book their travel through their corporate travel department, travel agent or directly by using Online travel reservation and other dedicated Internet sites.
- Travel trade markets including corporate travel planners, corporate travel agencies, meeting planners, travel agencies and other travel professionals who dominate business travel in North America and Europe.
- Destination tourism development, hotels and resorts.
- Airlines and airports; they purchase our publications and newswires for themselves or as complimentary copies to their VIP, first or business class lounge passengers or as gifts to preferred customers, frequent flyer program premiums as special corporate editions.
- Business aviation, private jet and charter services, FBO or fixed base operators and related services.
- Aircraft manufacturers, suppliers and service providers, such as MRO, fuel or other services.
- Government or high public officials, leaders of international organizations, national and local business development agencies.
AUDIENCE PROFILE OVERVIEW
- Specific and well defined audience.
- Reaching leisure and business travelers flying major airlines worldwide.
- Executives, managers and principals, hi-earners and spenders.
- Average household income over $130,000.
- Subscribers have an average net worth of $1,000,000 or more.
- Most are owners of one home or more and one car or more.
- Most travel First or Business class on long haul trips.
- They control their travel budget and choose the flight, hotel or car rental themselves.
- Subscribers make 10 or more international, and 30 or more domestic flights a year.
- 90% coverage of Global 1000 companies.
- 70% take business trips mainly to Europe and North America
- 40% take business trips to Asia, Middle East and Africa.
- 20% take 1 to 3 vacations trips every year.
- Most belong to several frequent flyer, hotel guest, affinity credit card or long-distance telephone program.
- Our readers stay in luxury or first class hotels, rent a car and hold all major credit cards.
- They own personal computers at home, laptop computers, mobile phones, and fax.
Source: AirGuide Reader Survey
Audience & Distribution
Audience Profile & Demographics
Geographic Distribution
Airline & Airport Distribution
Direct Marketing DistributionAudience
Male: 85%, Female: 15%
Average age: 43, Married: 81%
College Graduate: 47%
Average household income over $130,000
Average net worth of $1,000,000 or more
Readership
Reader references to AirGuide each month: 9
Keep issue for three months or more: 79%
Pass-along: 5
97% Paid & Qualified Circulation
Professional Roles
Travel Habits
Domestic trips per year: 30
International trips per year: 6
Hotel stays per year: 55
Car rentals per year: 13
Number of miles/points: 450,000
Memberships
Frequent flyer programs: 7
Hotel guest programs: 4
Airline elite-level programs: 2.5
Affinity credit card program: 77%
Long-distance telephone program: 97%
ADVERTISING & PROMOTIONAL OPPORTUNITIES
Print Packages
- Magazines & eZines Covers: Three covers are available for advertising per issue. From the moment the publication arrives our readers see your cover advertisement.
- Display Advertising: Maximum exposure to frequent business travelers. Your ad is juxtaposed with trusted, well-referenced editorial pages.
- Advertorials: Special Section Supplement, multipage advertising and editorial supplement. Unprecedented coverage of your company's services and products without competing messages.
- Pre Printed Inserts: Special multipage advertising or advertorial (2, 4, 6, 8, 12 page) supplement distributed with our magazine.
Web Sites, Newsletter & Mobile Packages
- Web Site Sponsorship or Section Sponsorship: News, Deals, What's Hot, Airlines, Airports or Destinations sections, stand out as a leader by sponsoring key travel reference information.
- Web Site Banners, Skyscrapers and Buttons: With logo & message on the Web, with messages across the top of the page or in the newsletter E-Mail, target your message directly to travelers in key markets.
Recent Advertisers & Sponsors- American Express
- AeroMexico
- Alaska Airlines
- Australia
- Capital One
- Car Rental
- Chase Bank
- Hawaiian Airlines
- Rydges Hotels
- Iclandair
- Jet Airways & Lufthansa
- Singapore Destination
- Travel Insurance
Newsletters & Business Newsletters- Sponsored Newsletters: Deliver your message to our newsletter and newsires subscribers each week. Sponsorship is an excellent, cost-effective way to reach our targeted audience.
- Newsletters with Banners and Buttons: Deliver your message to our subscribers each week and target your message directly to travelers in key markets.
- Newsletter and Web Site Links with company slogan, button or small banner.
Recent Advertisers & Sponsors- American Airlines
- Mobile ToGo packages will be available in 2010 and will be the same as Web Site and Newsletters advertising and promotional opportunities.
Advertising Offices & Representatives
Contacts
Media Kit Request
E-Mail: advert@airguideonline.com
0912
