ADVERTISING
AUDIENCE, CIRCULATION & DEMOGRAPHICS
FOR PRINT & ELECTRONIC MEDIA
Audience Profile & Demographics
Geographic Distribution
Airline & Airport Distribution
Direct Marketing Distribution
AUDIENCE PROFILE
- Specific and well defined audience.
- Reaching leisure and business travelers flying major airlines worldwide.
- Executives, managers and principals, hi-earners and spenders.
- Average household income over $130,000.
- Subscribers have an average net worth of $1,000,000 or more.
- Most are owners of one home or more and one car or more.
- Most travel First or Business class on long haul trips.
- They control their travel budget and choose the flight, hotel or car rental themselves.
- Subscribers make 10 or more international, and 30 or more domestic flights a year.
- Mainly first and business class passengers.
- 60% coverage of Global 1000 companies.
- 70% take business trips mainly to Europe and North America
- 40% take business trips to Asia, Middle East and Africa.
- 20% take 1 to 3 vacations trips every year.
- Most belong to several frequent flyer, hotel guest, affinity credit card or long-distance telephone program.
- Our readers stay in luxury or first class hotels, rent a car and hold all major credit cards.
- They own personal computers at home, laptop computers, mobile phones, and fax.
Source: AirGuide Reader Survey
Audience
Male: 85%, Female: 15%
Average age: 43, Married: 81%
College Graduate: 47%
Average household income over $130,000
Average net worth of $1,000,000 or more
Readership
240,000 in Print, 2,800,000 Online
Reader references to Airguide each month: 9
Keep issue for three months or more: 79%
Pass-along: 5
97% Paid & Qualified Circulation
Source: Airguide Reader Survey
Professional Roles
Travel Habits
Domestic trips per year: 30
International trips per year: 6
Hotel stays per year: 55
Car rentals per year: 13
Number of miles/points: 450,000Memberships
Frequent flyer programs: 7
Hotel guest programs: 4
Airline elite-level programs: 2.5
Affinity credit card program: 77%
Long-distance telephone program: 97%
Type of Business
GEOGRAPHIC DISTRIBUTION AIRLINE & AIRPORT DISTRIBUTION
Airlines Passengers Reached Worldwide & Systemwide
Airline Alliances
Lounges Systemwide:
Yearly Passengers:
Frequent Flyer Program:
OneWorld Alliance
380
218 mil
59 mil members
SkyTeam Alliance
338
212 mil
54 mil members
Star Alliance
650
302 mil
66 mil members
OneWorld Alliance
American Airlines, British Airways, Cathay Pacific, Finnair, Iberia Airlines, Japan Airlines, LAN Airlines, Qantas Airways
SkyTeam Alliance
Air France, Alitalia, Delta Crown Rooms, Delta Shuttle, KLM Royal Dutch Airlines, Korean Air
Star Alliance
Air Canada Maple Leaf Lounges, ANA All Nippon Airways, Asiana Airlines, Austrian Airlines, Continental Presidents Clubs, Continental Shuttle, LOT Polish Airlines, Lufthansa, SAA South African Airways, SAS Scandinavian Airlines, Singapore Airlines, Swiss International, TAP Portugal, Thai Airways, United Red Carpet Clubs, US Airways Clubs, US Airways Shuttle
Other Airlines
Air India, El Al Israel, Emirates Airlines, Virgin Atlantic
AIRPORT DISTRIBUTION
Airport VIP, First and Business Class Lounges Reached
Lounges:
Passengers:
Atlanta Hartsfield
7
83mil
Boston Logan
10
26mil
Chicago O'Hare
20
75mil
Los Angeles International
8
60mil
Miami International
6
30mil
New York John F. Kennedy
12
37mil
New York LaGuardia
7
24mil
New York Newark Liberty
12
31mil
San Francisco International
16
32mil
Washington Dulles International
7
22mil
Washington Ronald Reagan National
6
15mil
Sources for traffic: airlines, airport authorities and passenger surveys.
AIRPORT DISTRIBUTION
Airlines Passengers Reached
Quantity
OneWorld Alliance
9,000
American Airlines, Aer Lingus, British Airways, Cathay Pacific, Iberia Airlines, Japan Airlines, Qantas Airways
SkyTeam Alliance
11,000
Air France, Alitalia, Aeroflot Russian, Continental Airlines, Delta Air Lines, Delta Shuttle, KLM, Korean Air
Star Alliance
10,000
ANA All Nippon Airways, Asiana Airlines, Lufthansa, SAS Scandinavian Airlines, Swiss International, US Airways, US Airways Shuttle
Other Airlines
5,000
Air India, El Al Israel, Emirates Airlines, Virgin Atlantic
Total:
35,000
These are the minimum quantities for each airline or alliance.
AIRLINE IN-FLIGHT DISTRIBUTION
In-Flight distribution will be available in 2010 on selected North American and International airlines and flights to reach an additional 10,000 travelers quarterly.
In-Flight
Airlines
Quantity
OneWorld Alliance
10,000
American Airlines
On all US bound flights from Brussels, Frankfurt International, London Heathrow, Paris Roissy Charles de Gaule, Zurich Airport
SkyTeam Alliance
Continental Airlines
On all US bound flights from London Gatwick, Manchester International
Total:
10,000
These are the minimum quantities for each airline.
Sources: airlines, airline alliances, airport authorities and passenger surveys.
CONTACTS
Advertising Offices & Representatives
Contacts
Media Kit Request
E-Mail: advert@airguideonline.com
0912
