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AUDIENCE, CIRCULATION & DEMOGRAPHICS FOR PRINT & ELECTRONIC MEDIA AirGuide Magazine Web Sites Newsletters Audience Profile & Demographics Geographic Distribution Airline & Airport Distribution Special Events & Shows MAGAZINE CIRCULATION & DISTRIBUTION Average Paid & Qualified Circulation Per Issue Readership AIRGUIDE FOR THE FREQUENT FLYER Individual Paid Subscriptions (Mailed) 4% 1,450 7,250 Individual Qualified Subscriptions (Mailed) 26% 12,550 62,750 Group Qualified Subscriptions (Airport Lounges + In-Flight) 67% 35,000 175,000 Average Controlled Circulation Distributed at Events 3% 1,000 5,000 Distributed at airport VIP, first and business class lounges at selected North American destinations reaching passengers flying on all major national and international airlines. TOTAL Audience 50,000 250,000 Audits will be available by June 2006 / Source: Publisher's Statement WEBSITE CIRCULATION & DISTRIBUTION Monthly Quarterly AirGuideOnline.com AirGuideFlyer Blog Impressions 800,000 2,400,000 Page Views 151,000 453,000 Unique Visitors 84,000 252,000 AirGuideBusiness.com AirGuideBusiness Blog Impressions 80,000 240,000 CruiseGuideOnline.com Impressions 80,000 240,000 AsiaHealthGuide.com Impressions 80,000 240,000 TOTAL Audience 1,100,000 3,300,000 Audits available since January 2004 / Source: Webalizer & Urchin Web Analytics NEWSLETTER CIRCULATION & DISTRIBUTION Published Weekly 50 Issues a Year Weekly Monthly Quarterly TRAVEL NEWSLETTERS AirGuide Airline & Travel News 80,000 320,000 960,000 BUSINESS NEWSLETTERS AirGuide Business & Industry News 40,000 160,000 480,000 TOTAL Audience 120,000 480,000 1,400,000 Audits available since January 2004 / Source: Webalizer & Urchin Web Analytics TOTAL NETWORK AUDIENCE Weekly Monthly Quarterly Magazine 20,000 80,000 250,000 Web Sites 275,000 1,100,000 3,300,000 Newsletters 120,000 480,000 1,400,000 TOTAL Multimedia Audience 415,000 1,660,000 4,950,000 (Rounded numbers.) AUDIENCE PROFILE   Specific and well defined audience. Reaching leisure and business travelers flying major airlines worldwide. Executives, managers and principals, hi-earners and spenders. Average household income over $130,000. Subscribers have an average net worth of $1,000,000 or more. Most are owners of one home or more and one car or more. Most travel First or Business class on long haul trips. They control their travel budget and choose the flight, hotel or car rental themselves. Subscribers make 10 or more international, and 30 or more domestic flights a year. Mainly first and business class passengers. 60% coverage of Global 1000 companies. 70% take business trips mainly to Europe and North America 40% take business trips to Asia, Middle East and Africa. 20% take 1 to 3 vacations trips every year. Most belong to several frequent flyer, hotel guest, affinity credit card or long-distance telephone program. Our readers stay in luxury or first class hotels, rent a car and hold all major credit cards. They own personal computers at home, laptop computers, mobile phones, and fax. Source: Airguide Reader Survey Audience Male: 85%, Female: 15% Average age: 43, Married: 81% College Graduate: 47% Average household income over $130,000 Average net worth of $1,000,000 or more Readership 240,000 in Print, 2,800,000 Online Reader references to Airguide each month: 9 Keep issue for three months or more: 79% Pass-along: 5 97% Paid & Qualified Circulation Source: Airguide Reader Survey Professional Roles Travel Habits Domestic trips per year: 30 International trips per year: 6 Hotel stays per year: 55 Car rentals per year: 13 Number of miles/points: 450,000 Memberships Frequent flyer programs: 7 Hotel guest programs: 4 Airline elite-level programs: 2.5 Affinity credit card program: 77% Long-distance telephone program: 97% Type of Business GEOGRAPHIC DISTRIBUTION AIRLINE & AIRPORT DISTRIBUTION Airlines Passengers Reached Worldwide & Systemwide Airline Alliances Lounges Systemwide: Yearly Passengers: Frequent Flyer Program: OneWorld Alliance 380 218 mil 59 mil members SkyTeam Alliance 338 212 mil 54 mil members Star Alliance 650 302 mil 66 mil members AIRPORT DISTRIBUTION Airport VIP, First and Business Class Lounges Reached Lounges: Passengers: Atlanta Hartsfield 7 83mil Boston Logan 10 26mil Chicago O'Hare 20 75mil Los Angeles International 8 60mil Miami International 6 30mil New York John F. Kennedy 12 37mil New York LaGuardia 7 24mil New York Newark Liberty 12 31mil San Francisco International 16 32mil Washington Dulles International 7 22mil Washington Ronald Reagan National 6 15mil Sources for traffic: airlines, airport authorities and passenger surveys. AIRPORT DISTRIBUTION Airlines Passengers Reached Quantity OneWorld Alliance 9,000 American Airlines, Aer Lingus, British Airways, Cathay Pacific, Iberia Airlines, Japan Airlines, Qantas SkyTeam Alliance 6,000 Air France, Alitalia, Aeroflot Russian International, Continental Airlines, Korean Air Star Alliance 5,000 ANA All Nippon Airways, Asiana Airlines, SAS Scandinavian Airlines, Swiss International, Varig Brazil Other Airlines 5,000 Air India, El Al Israel, Emirates, EOS Airlines, MAXjet Airways, Virgin Atlantic Total: 25,000 These are the minimum quantities for each airline or alliance. AIRLINE IN-FLIGHT DISTRIBUTION In-Flight distribution will be available in 2006 on selected North American and International airlines and flights to reach an additional 10,000 travelers quarterly. In-Flight Airlines Quantity OneWorld Alliance 10,000 American Airlines On all US bound flights from Brussels, Frankfurt International, London Heathrow, Paris Roissy Charles de Gaule, Zurich Airport SkyTeam Alliance Continental Airlines On all US bound flights from London Gatwick, Manchester International Total: 10,000 These are the minimum quantities for each airline. Sources: airlines, airline alliances, airport authorities and passenger surveys. CONTACTS PYRAMID MEDIA GROUP Inc. 100 Park Avenue New York, NY 10017, USA Tel: +1 212 581 0605 Fax: +1 801 848 4095 E-Mail: advert@airguideonline.com Aram Gesar, Publisher Tel: +1 212 581 0605 Fax: +1 801 848 4095 E-Mail: advert@airguideonline.com Advertising Offices & Representatives Contacts Media Kit Request 0707

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